MARKies Most Creative OOH - Silver!
yuu Singapore is a leading loyalty programme and app that rewards Singaporeans with yuu points for shopping their favourite brands. Available at more than 1,000 locations islandwide, shoppers earn 1 point for every S$1 spent.
The Business Problem:
Singapore is a competitive hotbed of loyalty programmes, where big brands with big budgets throw big birthday bashes and make big noise. 

Can yuu stand out amidst the noise?
The Culture Opportunity:
yuu had one thing other competitors wanted - an army of 1.5 million loyal fans and users.
Solution:
yuu turned its birthday wishes from legions of loyal fans into currency to achieve BIG results.

The Birthday Bash Billboard is a voice-activated installation that turns birthday wishes into yuu points. The bigger the wish, the bigger the reward. 
Results:
The campaign made 119,000 wishes come true, rewarded almost 2 million yuu points,
achieved a 188% bump in app redemptions, and added 100,000 new members.
Creative Director: Elijah Ng
Senior Copywriter: Joel Lim
Art Director: Madeline Ngai, Eunice Pang

Media Partner: Clear Channel
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