MARKies Most Creative OOH - Silver!
yuu Singapore is a leading loyalty programme and app that rewards Singaporeans with yuu points for shopping their favourite brands. Available at more than 1,000 locations islandwide, shoppers earn 1 point for every S$1 spent.
The Business Problem:
Singapore is a competitive hotbed of loyalty programmes, where big brands with big budgets throw big birthday bashes and make big noise.
Can yuu stand out amidst the noise?
Singapore is a competitive hotbed of loyalty programmes, where big brands with big budgets throw big birthday bashes and make big noise.
Can yuu stand out amidst the noise?
The Culture Opportunity:
yuu had one thing other competitors wanted - an army of 1.5 million loyal fans and users.
yuu had one thing other competitors wanted - an army of 1.5 million loyal fans and users.
Solution:
yuu turned its birthday wishes from legions of loyal fans into currency to achieve BIG results.
The Birthday Bash Billboard is a voice-activated installation that turns birthday wishes into yuu points. The bigger the wish, the bigger the reward.
yuu turned its birthday wishes from legions of loyal fans into currency to achieve BIG results.
The Birthday Bash Billboard is a voice-activated installation that turns birthday wishes into yuu points. The bigger the wish, the bigger the reward.
Results:
The campaign made 119,000 wishes come true, rewarded almost 2 million yuu points,
achieved a 188% bump in app redemptions, and added 100,000 new members.
The campaign made 119,000 wishes come true, rewarded almost 2 million yuu points,
achieved a 188% bump in app redemptions, and added 100,000 new members.
Creative Director: Elijah Ng
Senior Copywriter: Joel Lim
Art Director: Madeline Ngai, Eunice Pang
Media Partner: Clear Channel
Senior Copywriter: Joel Lim
Art Director: Madeline Ngai, Eunice Pang
Media Partner: Clear Channel