Esso
Always A Reason To Smile (2023)
Always A Reason To Smile (2023)
There's plenty to enjoy as an Esso Smiles member – with discounts, deals and rewards for the whole family. What better way to incorporate all that than a high-octane Beastie Boys-inspired track?
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Esso
Every Smile, a Reward (2023)
Every Smile, a Reward (2023)
The Esso Smiles loyalty program gets an upgrade with an enhanced app and a digital card. Naturally, the jingle needed an upgrade as well.
Agency: DDB Singapore
Senior Copywriter: Joel Lim
Producer: Kogina Goh
Music Agency: Massive Music
Senior Copywriter: Joel Lim
Producer: Kogina Goh
Music Agency: Massive Music
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Esso
Smiles Day Out (2024)
Esso launches its first lucky draw of 2024, giving drivers and their loved ones the freedom of choosing their ideal version of their day out.
Agency: DDB Singapore
Senior Copywriter: Joel Lim
Producer: Kogina Goh
Music Agency: Massive Music
Senior Copywriter: Joel Lim
Producer: Kogina Goh
Music Agency: Massive Music
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Esso
Every Smile, a Reward (2022)
Many drivers think that being an Esso member is only about fuel. We debunk this with a man's earworm constantly interrupting his thoughts.
Agency: DDB Singapore
Copywriter: Joel Lim
Producer: Shermaine Chang
Music Agency: Songzu
Copywriter: Joel Lim
Producer: Shermaine Chang
Music Agency: Songzu
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Esso
Prosperity & Abundance Lucky Draws (2023)
A new year also means new ways for Smiles members to win exciting prizes. We designed a lucky draw that gave drivers what they wanted. And because it was a time for giving, we doubled the prizes and made it two draws for double the winners.
Agency: DDB Singapore
Copywriter: Joel Lim
Producer: Shermaine Chang
Music Agency: Massive Music
Copywriter: Joel Lim
Producer: Shermaine Chang
Music Agency: Massive Music