The annual Mobile Legends: Bang Bang ALLSTAR event heralds a spending spree for many Indonesian gamers thanks to...
Epic loot, epic skins, epic bragging rights.
And of course - epic discounts.
The Business Problem:
How can Google shift gamer habits to purchase premium currency through the Play Store, instead of third-party stores?
The Business Problem:
How can Google shift gamer habits to purchase premium currency through the Play Store, instead of third-party stores?
The Culture Opportunity:
High-value and high-skilled players are kings and queens of their domains, but do not get the glory they deserve.
High-value and high-skilled players are kings and queens of their domains, but do not get the glory they deserve.
Solution:
Google Play crowns its first-ever sultans, rewarding worthy players with a platform for glory.
Google Play crowns its first-ever sultans, rewarding worthy players with a platform for glory.
(16 X 9 version coming soon)
Results:
To be updated!
To be updated!