The Business Problem:
Audi was gearing up for the return of the Singapore Motorshow after a 3-year pandemic hiatus, but had no new car model to launch.
Audi was gearing up for the return of the Singapore Motorshow after a 3-year pandemic hiatus, but had no new car model to launch.
The task fell upon DDB to create a livery for the Audi e-tron GT that would capture the attention of our audiences at the Singapore Motorshow 2023 and beyond.
The Culture Opportunity:
The hunt for the perfect artist began. We set out to find local artists – crucially, those that shared Audi’s ethos of Living Progress. But as our search grew wider and our shortlist of progressive artists grew longer, a question nagged away at us:
Can we create art without an artist?
Solution:
We tap on DALL-E. Powered by OpenAI, DALL-E combs through thousands of years
We tap on DALL-E. Powered by OpenAI, DALL-E combs through thousands of years
of human art, tapping on machine learning and rich information recognition to create images.
Instead of making art without an artist, we made art with all the artists.
Check out the Behind-The-Scenes
Made some headlines:
Creative Director: Elijah Ng
Senior Art Director: Rina Lee
Senior Copywriter: Joel Lim
Head of Broadcast: Casey Poh
Production House: Cutscene
Senior Art Director: Rina Lee
Senior Copywriter: Joel Lim
Head of Broadcast: Casey Poh
Production House: Cutscene